Monday, March 28th, 2011
Some Philadelphia Real Estate Offices Simply Sell More Homes !
Why is this ? They simply do a better job of listing properties and marketing those properties. And to follow-up on yesterday’s blog“Denials and Inflexiblity Equals Lost Opportunities for You ! “, they do a MUCH better job on providing ACCESS to those listings and communicating with those sellers.
Simply put, IF YOU CANNOT SHOW IT, YOU CANNOT SELL IT .
What does this mean if you are a seller interviewing agents ? Ask questions:
- Does your office use a professional appointment center to set up showings ?
- Is your office open on weekends to capture sign calls ?
- Are you going to make sure the showings are easily accessible to the buyers agent (meaning no key in the office, you do not have to be there to show the property…etc) ?
What does this mean if you are an agent looking to choose between real estate offices ?
- You definitely want to make sure an office uses a system like eshowings so you can leverage your time.
- Why would you want to be required to show up at every showing and get in the way of a buyer agent and a buyer and interfere with their schedule and their logistics ? Especially when you can be doing something more productive like getting another listing or working with a buyer. Or working on marketing material or strategy to sell that listing.
- If you had a system like e-showings, you could then provide a professional showing report to your seller each week or every day. And of course you would get more showings as some agents will skip showing your listings as it is too much of a headache.
- Also, I would ask the office is your budget too slim to pay for a showing service ? Especially if you are a “cutting edge office”, why not use a cutting edge service ?
The best example I have was for a 500 square foot studio condo which was vacant in Old City. The listing agent HAD to be there for the showing. So we waited an extra 15 minutes for her to show up during our tour and the listing agent, Stephanie (I waited outside) and the 2 buyers went up in this small condo. I think the listing agent may have brought her colleague with her and all five of them went up in this little condo. Stephanie even asked if she could do the showing alone which was denied. According to the buyers, it was the most uncomfortable showing experience of all the properties that we looked at. And in my opinion, it was a waste of time for the agent to show up to do this showing. If she had a lockbox on the property, she could have been much more productive with her time that day.
There are plenty of more examples like this. But if I am a seller, I would not want my property handled like this at all. And if I am an agent, I would much prefer to have my time to be spent more wisely – like selling more properties.
What are your thoughts ?
Originally posted on The Philadelphia Real Estate Voice